To describe it in its simplest form, conducting Internet Marketing consists of optimizing your website so that it is in the best possible position to be seen by as many of your potential clients as possible at any given moment.
On Page Search Engine Optimization (SEO) is where Internet marketing begins, preparing your website in an organized manner to be visited by major search engines. This includes utilizing website development strategies to saturate your website proportionally with related keyword terms throughout the structure of your website including meta tags, alt tags, image tags, and more. In addition, this process also includes providing direction utilizing sitemaps and robots.txt to each visiting search engine robot on which pages to visit, how often to visit, and what information you want displayed when that page is displayed as a result after someone types in a related keyword to your specific niche in to the corresponding search engine.
External SEO normally follows On-Page SEO which in its basic form is creating channels of traffic throughout the World Wide Web by marketing your website on various platforms. This process includes Sitemap Submissions, Search Engine Submissions, Directory Submissions, Blog Comments, Online Press Releases, Article Sites, RSS Submissions, Classified Advertising, Social Networking Marketing, Video Submissions, and much more! This process is directly related to your ranking on Search Engine Results Pages (SERPs) in both the local listing as well as the national organic results.
Search Engine Marketing includes Pay-Per-Click (PPC) advertising which these display ads are commonly found along the right side and at the very top of the Search Engine Result Pages. As the name suggests, you page a certain amount everytime someone clicks on your ad. This is a great way to get above your competitors but it is also going to cost you if you subscribe to this type of advertising.
Local Search is a platform that caters to local businesses and merchants. Although Local Search Websites will sometimes be displayed on Search Engine Results Pages, most people looking for local businesses will bypass the major search engines and just type in the domain of their favorite Local Search Website. Similar to Social Networking, Local Search allows businesses to have their own profile and each one of these type of websites normally let you do PPC in order to place your business profile above your competitors. Fujiwhara is an authorized reseller for City Grid Media which display your business across 250+ partnered local search websites utilizing API technologies.